What strategies can improve email deliverability rates?

What strategies can improve email deliverability rates?

Blog Article

Good email deliverability is at the very heart of any given successful email marketing campaign. Following are strategies that will help you improve your email deliverability rate.

1. Keep your Email List Clean:

Data Hygiene: Keep your email list under some sort of cleaning process. In return, all invalid, inactivated, and duplicate addresses will be filtered out.
Opt-in Process: Make the subscription process very clear and easy for an opt-in by providing consent without any ambiguity.
unsubscribe Management: Provide an unsubscribe link that is easy to use.
2. Authenticate Your Emails:

SPF - Sender Policy Framework: Let SPF verify what servers are allowed to send emails on behalf of your enterprise. DKIM-DomainKeys Identified Mail: Attach a digital signature to your emails that will help the receiving email service provider identify and verify your emails. DMARC-Domain-based Message Authentication, Reporting & Conformance: Later you will need to activate DMARC, which provides policies describing how failures in email authentication must be treated.
3. Optimize Content and Design:

Relevance: Your email content is relevant and of value to subscribers.
Subject Lines: You craft your subject lines in such a way that subscribers will not resist opening your emails.
Design: Email is clean, readable Bulk Email Data with professional design and easy to get around in.
HTML vs. Plain Text: Use a mix of HTML/PLAIN TEXT to please all email clients.
4. Avoid Spam Triggers:

Spam Words: Avoid the use of those words and phrases that are very common in spam emails.
Too Many Links: Normally, it's good to keep links at a minimum so you don't get flagged as spam.
Images: You can alt-text for images not only due to accessibility concerns but doing this will make sure that you don't get tagged as spam.
5. Monitoring of Deliverability:



Analytics: Utilize email marketing software that can track your email deliverability and show you the problems with those emails.
Feedback Loops: Receive reports of spam complaints by ISPs through feedback loops.
Changes: Changed the changes in email campaigns based on deliverability metrics.
6. Warm Up Your IP Address:

Ramp-up: Increase over time the sending volume to not get red-flagged as a new sender.
Engagement: Request your subscribers to take some action with your emails-click through, respond to a mail.
7. Choose A Reputed ESP:

Infrastructure: Look out for an ESP that has a good infrastructure along with an average deliverability reputation.
Features: Look for an ESP which can offer email authentication, spam filtering features, and deliverability analytics.
By following these best practices, you will go a long way toward improving your email deliverability rates and actually getting your messages to your intended recipients.