WHAT STRATEGIES CAN IMPROVE EMAIL DELIVERABILITY RATES?

Good email deliverability is at the very heart of any given successful email marketing campaign. Following are strategies that will help you improve your email deliverability rate. 1. Keep your Email List Clean: Data Hygiene: Keep your email list under some sort of cleaning process. In return, all invalid, inactivated, and duplicate addresses

High-quality data is essential to informed decision-making and, therefore, to the success of a business. The following are the strategies of improving the quality of data: Data Governance and Standards Data Governance: Creating comprehensive data governance that would identify the data policies, standards, and processes. Data Quality Standard: